• Made with      in Brazil
  • Free shipping on orders over $50
  • Made with in Brazil
  • Free shipping on orders over $50

LIVE! CARE Antiviral

What is it?

Putting the care of people and the planet above all, LIVE! always seeks projects that positively impact people's lives and the environment. In our second collection, the products in the LIVE! Care lines are expanded with the arrival of Antiviral Pro technology, with permanent wire protection.

antiviral pro permanente
Technology with antiviral and antibacterial agent, developed to combat the proliferation of bacteria and the transmission of viruses. With proven effectiveness following ISO 18184 and AATCC 100 standards, its effect remains throughout the product's life, even after numerous washing cycles.

How does
the technology

  • INACTIVES_ viruses, such as influenza, herpesvirus and the new coronavirus;

    ELIMINATES_ bacteria, offering more protection.
  • BLOCK_ the virus binding to host cells and cross-contamination;

Practicality for all your movements Thinking about wearability and usability, we bring fabric with looser, modern models, with urban take and a mix of different designs. In addition to the novelty of permanent protection, the looks are available for the Men, LIVE! +, Kids and accessories lines - and also in exclusive prints.

Guarantee your looks
and protect yourself!

Antiviral finishing
Reinforcing our innovative and technological DNA, LIVE! was a pioneer bringing a complete collection with an antiviral finish, which lasts intact in up to 50 washes. Inactivating in just one minute, 99.9% of viruses and bacteria. Certified by the Institute of Biology at UNICAMP, tested according to ISO 18184 and AATCC 100 standards.

Our journey with the eyes, the heart and the body always focused on the well-being and safety of our employees, team, consumers and the world. The products are an additional protection to combat the pandemic COVID 19, which are not a substitute for frequent hygiene care: hand washing, avoid touching the face, wearing a mask and trying to make social distance. Let's transform this new reality together! Get to know these new items_