The all new antiviral and antibacterial technology that deactivates 99.9% of viruses such including COVID-19 in up to 60 seconds, guaranteeing more protection in your routine.
What is it?
With care for people and the planet coming first, LIVE! continuously seeks
projects that positively impact people's lives and the environment.
Re-enforcing its innovative and technology-driven DNA, LIVE! pioneered the antiviral fashion movement being the first brand in the market to launch a complete antiviral capsule collection.
In its now updated, second capsule collection, LIVE!CARE garments have been amplified with the Antiviral Pro technology with silver ions embedded in its fabrics that guarantee permanent protection.
The all-new antiviral and antibacterial technology was developed to permanently halt the proliferation and transmission of viruses.
Its effectiveness has been proven in accordance with internationally recognized textile industry standards following ISO18184 and AATCC100 protocols. Even after countless washes, the technology remains active throughout the product's life cycle.
Re-enforcing its innovative and technology-driven DNA, LIVE!
pioneered the antiviral fashion movement, being the first brand
in the market to launch a complete antiviral capsule collection
of garments carrying permanent protection technology, with silver
ions embedded in the yarn of the fabrics.
The technology is certified by the University of Campinas'
(UNICAMP) Institute of Biology and its effectiveness has been
proven according to the international textile industry protocols
of ISO18184 and the AATCC100 standard.
How does the technology work?
as well as the
the virus binded to host
bacteria, offering added
Practicality and comfort
to alleviate life’s
With style and functionality in mind, our new line is complete with fitness and leisure-wear styles and accessories in multiple colorways, prints and fabrics for women, men, kids and plus size.
Guarantee your looks and
protect yourself with
Antiviral Pro permanent
LIVE!CARE’s focus is on everyone’s safety and well-being. These garments were created to be a functional and additional safety precaution for our new reality. They were designed to be worn in conjunction with following standard pandemic safety procedures including wearing a face covering when indoors, social distancing, and frequent handwashing.